"A cutting-edge manifesto for marketers--and a manual to make things happen. This book will propel your business forward."
William C. Taylor, Fast Company, author of Practically Radical
"Savvy, up-to-the-minute perspective on how marketing and its various disciplines can jump-start a company's strategy and enhance its brand cachet."
Corey duBrowa, Starbucks
"Peppered with real-world examples from a variety of business types…a great way to get marketing advice from an expert."
Lisa Stratton, Microsoft
"Whitney Keyes tells you what you ought to know and will never forget."
Jay Conrad Levinson, Guerrilla Marketing Series
"Whitney’s keen understanding of marketing has led her to enable business evolution from teams inside giants like Microsoft to start-ups in Africa."
Maggie Winkel,Nike, Inc.