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“Savvy, up-to-the-minute perspective on how marketing and its various disciplines can jump-start a company’s strategy and enhance its brand cachet.”
Corey duBrowa, Starbucks


“Peppered with real-world examples from a variety of business types…a great way to get marketing advice from an expert.”
Lisa Stratton, Microsoft


“Whitney Keyes tells you what you ought to know and will never forget.”
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“A cutting-edge manifesto for marketers–and a manual to make things happen. This book will propel your business forward.”
William C. Taylor, Fast Company, Practically Radicalauthor