Book – Whitney Keyes

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“Whitney’s keen understanding of marketing has led her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!”

Maggie Winkel, Director of Merchandising for Nike, Inc.

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About Propel

What does American Express have in common with a one-woman meat vendor in Malaysia?

Surprisingly, the answer is a “lot.”

In today’s competitive marketplace, size doesn’t matter. Success for every organization boils down to these five keys: strategy, story, strength, simplicity, and speed.

Whitney Keyes brings a unique global perspective and universal approach to marketing. In her new book, Propel, Whitney shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue–fast!

In Propel, Whitney shares a variety of never-before told success stories from behind-the-scenes interviews with senior executives at Fortune companies such as Starbucks and Alaska Airlines, as well as heads of arts organizations, savvy entrepreneurs, and Main Street mavericks. blending traditional techniques with new social media tools.

Whitney shows you how to:

• Remove blocks and challenges holding your business back
• Uncover overlooked business and marketing opportunities
• Turn ideas into action by creating a customized marketing plan

Praise for Propel

“Propel is the ideal word to describe the effect on your profits and your sense of accomplishment that this wonderful book can motivate. Whitney Keyes tells you what you ought to know and will never forget.”

Jay Conrad Levinson, the father of guerrilla marketing,
author, Guerrilla Marketing series

“She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers–and a manual to make things happen. This book will propel your business forward.”

William C. Taylor, cofounder, Fast Company, author of Practically Radical

“With her latest book, Whitney offers a savvy, up-to-the-minute perspective on how marketing and its various disciplines can jump-start a company’s strategy and enhance its brand cachet. She offers straightforward ideas on strategy, storytelling, strength of message, simplicity of approach, and speed to market. A must-read for anyone whose job (or dream vocation) revolves around customers and the positioning and selling of a brand or service.”

Corey duBrowa, senior vice president of global communications and international public affairs, Starbucks

“If you’ve ever wished you could sit down for a few hours and have a conversation with a marketing expert, this is the book for you! Whitney’s conversational writing style, peppered with real-world examples from a variety of business types, is a great way to get marketing advice from an expert.”

Lisa Stratton, senior marketing manager, Microsoft